Blog

PR 101: How to Properly Manage a Public Relations Crisis

Caroline Vallila, April 21st, 2017

Recent controversy from United Airlines and Pepsi has put both brands in the ICU. Will they ever recover? Well, that all depends on how their PR teams manage the respective gaffes. As both companies scramble to perform some serious damage control, they are shedding light on what to do and what not to do in […]

Read More

United Airlines Lands Themselves in the Hot Seat

Mike Benedetto, April 14th, 2017

United Airlines is in the proverbial “hot seat” for the second time in just a month. Last Sunday night, a video showed security officers dragging Doctor David Dao down the aisle of a plane, forcing him off a flight. United’s reputation took a major hit amidst the backlash  from the optics of the video, further […]

Read More

Take Control of Your Marketing Automation System

Domenick Cilea, April 7th, 2017

Using marketing automation tools such as Pardot, Marketo, Hubspot and SharpSpring can help drive inbound and outbound campaigns. These systems also provide database functionality and integrations with customer relationship management tools to synchronize activities and deliver personalized content experiences.

Read More

Four Golden Rules of Newsjacking

Paul Shlackman, March 23rd, 2017

When it all boils down to it, there are a few guaranteed ways to make headlines.

Read More

Improve Your Message with Typography

Stefanie Osmond, March 17th, 2017

Typography plays an important role in a strong brand identity. Make sure you are considering every aspect of typography to communicate the right message.

Read More

How the Economics of Journalism and Fake News Create New Challenges for PR Pros

Michael Bateman, March 10th, 2017

Brands or public figures with an established presence or notoriety in the public eye no longer rely on the reporters to release messages to an audience of millions when they can just tweet about it or post an image to their Facebook page. Now, we are seeing the reporters reacting to these moves rather than […]

Read More

Will PwC Recover From its Cringe-Worthy Oscars Moment? The Envelope Please

Caroline Vallila, March 3rd, 2017

Just as the Academy Awards were being applauded for promoting diversity in Hollywood, controversy once again “upstaged” the show.

Read More

PR Nightmare in the Garden

Mike Benedetto, February 17th, 2017

While the New York Knicks are nearing the All-Star break 11 games under .500, it seems that the “Mecca of Basketball” is in steep decline, on and off the court.

Read More

An Introductory Guide to Building a Stronger Social Media Presence for 2017

Springboard Team, February 10th, 2017

Implementing a disciplined social regimen with set goals in mind will greatly increase your chances of expanding your reach and influence over your targeted platforms. To help you get started on growing your brand’s social influence today, consider these tips.

Read More

Bill Belichick’s Media Relations Playbook

Domenick Cilea, February 3rd, 2017

Whether you like him or not, Belichick is a coaching genius. He also knows a thing or two about staying on message, especially during media interviews and press conferences.

Read More